When the global governing body for Executive MBA programs, the Executive MBA Council (EMBAC), brought its annual conference to Singapore, the association enlisted the help of Allison+Partners to drive media awareness and engagement during the month of the conference.
The annual EMBAC conference in Singapore was the first of its kind to be held in Asia. Our team drove publicity efforts in the region, resulting in print, broadcast and online coverage featuring EMBAC’s executive director and spokespeople. Simultaneously, we executed a series of globally aligned initiatives, including radio media tours in the U.S. with a cumulative unique listenership of 6,178,100 and media relations efforts resulting in coverage in Channel NewsAsia and CFO Magazine. In total, the team secured nearly 60 placements in outlets including Fast Company, El Mundo, The Hong Kong Economic Times, South China Morning Post and keNext in just five months.