This site uses cookies to provide a streamlined experience. To learn more see our current privacy policy.
Overview01

Technology

We thrive on our ability to help technology companies establish leadership positions in their categories.

Since the agency’s earliest days, technology has been one of our core areas of expertise. We launched one of the first social networks [the original MySpace], helped create the very notion of online influence as part of our early YouTube work, and have since worked with nearly every major technology brand, including Dropbox, Whatsapp and Autodesk. Our experience fuels our current successes including shaping the future of the enterprise with Samsung, redefining “safety science” for UL and helping Zendesk stand out in the competitive customer support space. We thrive on our ability to help technology companies establish leadership positions in their categories. Technology helps shape culture and in turn, culture impacts how we use the technology at our disposal. Our efforts are informed by those cultural trends coupled with real-time research that allow us to execute programs and drive meaningful business results. Whether a new product launch, the evolution of a service, a financial event, we’ve been there before and can lend our expertise to ensure success.

The complexity of doing business today is unprecedented. Our team of B2B experts leverage your story to drive integrated campaigns that establish segment leadership, increase leads, deepen customer loyalty, attract and retain employees and protect reputations. Whether your company sells security software, cement or professional services, we engage vital stakeholders to help you stand out among competitors to drive sales and build your brand.

SERVICES INCLUDE
Analyst Relations
Market Analysis
Case Study Development
Category [Re]Definition
Employee Engagement
Executive Brand Building
Experiential + Event Marketing
Influencer Relations
Media Relations
Narrative Development
Product Launches
Reviews Management +Thought Leadership

CONTACT US:
Karyn Barr
Managing Director, B2B Technology 
Karyn@allisonpr.com

Jordan Fischler
Managing Director, Consumer Technology 
Jordan@allisonpr.com