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March 31, 2018 //  //       //  Opinion

Quantifying Cuteness: Tracking the Next Generation of Influence

Introducing: Tracking the Next Generation of Influence. Our latest Influence Impact Report in which we developed advanced technology to translate barks and goo-goo-ga-gas into quantifiable data to give you a snapshot of how to leverage these key next-gen influencers for your brand.

Our favorite findings? Nearly 2/3 of all toddlers surveyed said explosive poop is “somewhat” or “very important” to their decision-making process, and the top decision driver for puppies (97% of those surveyed) was “being told they’re a good boy/girl.”

See the rest of our groundbreaking insights here.

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