Thought

Leadership

BSA l The Software Alliance: Elevating the Voice for the Software Industry

The evolution of licensed software to a services model has dramatically changed the challenges faced by the software industry. While IP license protection has become a lower priority, data privacy, cybersecurity, cross-border data flows and a talent shortage have emerged as critical issues for the industry today. As the leading advocate for the software industry, BSA l The Software Alliance pioneers programs to promote legal software use and advocates for public policies that foster technology innovation and drive growth in the digital economy. They rely on Allison+Partners to help establish BSA as the leading voice on the issues that now matter most to the global software industry.

With a keen eye for where BSA’s expertise aligns with news cycles, we insert BSA executives into the news on a variety of issues ranging from the need for strong global trade and privacy protections, to the industry’s growing talent shortage. We’ve also placed BSA executives at top-tier conferences such as the Milken Institute Global Conference, Techonomy, CES and others. As a result of our efforts, media coverage for the organization has increased by 31 percent, with high-profile placements in CNBC.com, Wall Street Journal, CNET, LA Times, Chicago Tribune, Fortune, Buzzfeed, Politico and more.