Industry News In Brief (April 3, 2023)
Allison+Partners has launched M365, a multicultural marketing offering that takes a multifaceted approach to creating impactful campaigns targeting diverse consumers.
Allison+Partners has launched M365, a multicultural marketing offering that takes a multifaceted approach to creating impactful campaigns targeting diverse consumers.
The 2023 North American SABRE Awards, which recognizes Superior Achievement in Branding Reputation and Engagement, includes around 350 campaigns on its shortlist, selected from among more than 2,000 entries. The campaigns were evaluated by our jury of industry leaders.
Brent Diggins is a trusted voice, innovator, agency manager and consultant in the tech comms space.
A champion and leader of digital transformation and data adoption, Diggins built Allison+Partners’ global performance and intelligence team, which formally launched last year, and led creation of the influencer marketing process globally.
We have limited word counts for each agency description, so we won’t have room for all of Allison’s 2022 account wins. Now a global giant, the 21-year-old firm snagged work from AAA, Athleta, GE Power & Water, Hasbro, Grammarly, Mars Wrigley, Moderna, Poshmark, Sennheiser, and TikTok – and that’s just a partial list. Some of its campaigns became the year’s most talked-about, from the American Foundation for Suicide Prevention’s #MoreForMentalHealth initiative to Corona’s global plastic fishing tournament, which removed over 20 tons of plastic from the ocean and garnered over two billion impressions. If that wasn’t enough, Allison launched its new Allison+Sports and BrandGeist divisions this year.
In July 2022, Google shared some surprising new data that revealed approximately 40% of Gen Z shoppers (ages 10-25 and 25% of the U.S. population) now use TikTok and Instagram to discover new products and restaurants, rather than typing keywords into Google Search.
NEW YORK: Allison+Partners’ brand and engagement strategy team has partnered with global insight agency Northstar to launch a branding service called V.I.T.A.L.
V.I.T.A.L., which stands for vision, inspiration, trust, alignment and leadership, is a framework built on behavioral science, design thinking and Agile, which is a method of project management that originated in software development. The agency has tested V.I.T.A.L. for two years but is taking it to market now.
The best creative teams can make something from nothing. However, all creative teams do best when powered by customer insights. Which is why now, as the cost-of-living crisis bites deep and recession looms, creative agencies yet to master data must raise their game. And they can do so by working smarter with performance marketing teams.
LONDON — Allison+Partners has hired its first integrated marketing lead for EMEA, appointing Gary McCarthy as executive vice president of integrated marketing.